Mark your calendars:

February 11-14, 2025

Location: Dallas/Plano Marriott at Legacy Town Center

We are thrilled to welcome you to Ascend 2025, BaseCamp Franchising's newly branded annual meeting, where we gather to collaborate, connect, and empower each other to drive our businesses forward. This year’s theme, Insights into Action, reflects our focus on turning the knowledge and insights we gain into meaningful, actionable steps that elevate the success of our stores and franchise system.

Kicking off this exciting event, we are offering organized store tours on Monday, February 10. These tours will give you a firsthand look at some of our DFW locations and provide valuable insights you can bring back to your own store.

Prepare to engage, learn, and act. We can’t wait to see the impact we will make together at Ascend 2025!

As We Ascend Together, We'll Focus On:

Reaching Higher — Transform ideas into action and elevate your business to new heights. Whether you're a seasoned franchisee or just starting out, we'll tackle new opportunities and challenges together and unlock avenues for growth.

Manager Breakouts and Mixers — Empower your team to turn insights into action with an expanded lineup of manager breakouts and mixers. These sessions will provide opportunities for sharing, learning, and building connections that help your managers take effective steps toward success.

Strengthening Your Community — Collaboration fuels progress. Join fellow franchisees, managers, and BaseCamp team members to share actionable insights, celebrate victories, and build a strong foundation for continued growth on our shared journey.