Sneak Peek
Mark your calendars and get ready for a transformative experience that will spark new ideas and propel your business forward! Below is a sneak peak of what to expect at Ascend 2027.
Tuesday, February 16, 2027
Vendor Show - 12:00 p.m. – 7:00 p.m.
The Vendor Show is back! Explore a wide array of offerings from your favorite vendors, network with industry professionals, and discover the tools and product that can help elevate your business.
Breakout Sessions - 1:00 p.m. – 5:00 p.m.
Dive deep into insightful discussions with roundtables designed to foster collaboration and facilitate the exchange of actionable ideas. Share experiences, learn from your peers, and gain insights that you can immediately put to work in your store.
Welcome Reception - 6:00 p.m. – 8:00 p.m.
Kick the week off in style by grabbing a drink and mingling with fellow attendees at the Welcome Reception. Whether you’re reconnecting with old friends or making new ones, this is your chance to relax and enjoy the company of our incredible franchise community while gearing up for the exciting week ahead.
Wednesday, February 17, 2027
General Sessions - 9:00 a.m. – 5:00 p.m.
If you didn’t have a chance to pick up your registration materials on Tuesday, you’ll be able to easily grab those starting at 8:00 a.m. on Wednesday morning. There will also be breakfast available starting at 8:00 a.m. From there, we’ll have a full day of presentations and roundtables starting at 9:00 a.m. Engage with expert-led workshops, inspiring training sessions, and interactive group discussions aimed at helping you elevate the customer experience in your stores.
Late Night Party - 8:00 p.m. - 12:00 a.m.
Time to let your hair down! We’ll be running it back at our favorite dueling piano bar, Keys on Main. Come prepared to mingle and sing along to all the classics.
Thursday, February 18, 2027
General Sessions - 9:00 a.m. – 5:00 p.m.
Our second full day of presentations and roundtables will start at 9:00 a.m., with breakfast provided starting at 8:00 a.m. On Thursday we’ll plan to have a dedicated Manager Track for those of you who brought some of your team members to Ascend!
Awards Banquet - 6:00 p.m. - 10:00 p.m.
We’re excited to get together for dinner and drinks to celebrate the many accomplishments across our two systems!
Friday, February 19, 2027
General Sessions - 9:00 a.m. – 12:00 p.m.
Our final day is dedicated to making sure you leave fully equipped to take all of the insights from Ascend, put them to work in your stores, and take your business to the next level!