The Grand America Hotel

Salt Lake City, UT

We are thrilled to host everyone in Salt Lake City for Ascend 2027, where we’ll gather to collaborate, connect, and empower each other to drive our businesses forward. As we ascend together, we’ll focus on:

Reaching Higher — We’ll identify opportunities to elevate your business to new heights. Whether you're a seasoned franchisee or just starting out, there is a lot to unpack when it comes to elevating your store experience and unlocking avenues for future growth.

Manager Breakouts — Empower your team to take ownership of day-to-day operations and the customer experience with dedicated manager breakouts . These sessions will provide opportunities for your managers to share, learn, and build connections.

Strengthening Your Community — Collaboration fuels progress. Join an amazing group of fellow franchisees, managers, and BaseCamp team members to share actionable insights, celebrate victories, and build a strong foundation for continued growth on our shared journey.