Mark your calendars:

February 17-20, 2026

Location: The Grand America Hotel

We are thrilled to host everyone in Salt Lake City for Ascend 2026, where we’ll gather to collaborate, connect, and empower each other to drive our businesses forward. This year’s theme, An Experience Like No Other, reflects the ability of our stores to deliver a customer experience unlike anything else in retail.

With our shoppers and vendors as our focal point, we’ll examine why the customer experience is the critical driver of success and how Kid to Kid and Uptown Cheapskate can stand out from the crowd. What’s our goal? To have each customer leave one of our stores with one simple thought in mind: “Why would I ever shop full price again!”.

We can’t wait for a fun week of engagement and learning at Ascend 2026!

As We Ascend Together, We'll Focus On:

Reaching Higher — Through the lens of your customers, we’ll identify opportunities to elevate your business to new heights. Whether you're a seasoned franchisee or just starting out, there is a lot to unpack when it comes to elevating your customer experience and unlocking avenues for future growth.

Manager Breakouts & Mixers — Empower your team to take ownership of the customer experience with an expanded lineup of manager breakouts and mixers. These sessions will provide opportunities for sharing, learning, and building connections.

Strengthening Your Community — Collaboration fuels progress. Join an amazing group of fellow franchisees, managers, and BaseCamp team members to share actionable insights, celebrate victories, and build a strong foundation for continued growth on our shared journey.