Event FAQs

    • Registration & Hotel ReservationDeadline

      The deadline to register and secure a hotel reservation is December 15, 2024.

    • Late Registration

      Registrations received after this date will incur a $100 late fee. Late registration is available until January 15, 2025.

    • Attendance Requirement

      Attendance at Ascend 2025 is mandatory. Franchisees unable to attend will be invoiced $1,500 for non-participation.

  • Meals

    Breakfast, lunch, and snacks will be provided from Wednesday, February 12th through Friday, February 14th. All attendees must opt-in for meals, at a total cost of $675 per person.

    Awards Banquet

    The Awards Banquet will take place on the evening of Thursday, February 13th. While there is no cost for registered annual meeting attendees, additional guests are welcome for a fee of $150 per person. here

    • For your convenience and to ensure full participation in the presentations, we have arranged on-site meals. The cost is $675 for all three days per person attending. To note, the fee that BaseCamp is charging is purely a pass through from the hotel.

    • Meal costs will be invoiced and automatically drawn via ACH from an account of your choosing by BaseCamp two weeks prior to the meeting. 

  • Arrive early for Store Tours!

    • We have organized Store Tours to visit several stores in the DFW area on Monday, February 10th, with tour times at 9:00 a.m. and 1:00 p.m..

    The official meetings and Vendor Show will kick off on Tuesday, February 11th at 12:00 p.m.. If you arrive that morning before check-in, the hotel will hold your bags for your convenience.

    The group discount rate is available for hotel stays up to three days before and three days after Ascend 2025.

  • All guests are responsible for arranging their own transportation to and from the Dallas/Plano Marriott. The hotel is located approximately **25 to 30 minutes** from Dallas/Fort Worth International Airport (DFW).

    • Taxi or Ride Share: Costs will vary based on time of day, traffic, and service provider. Expect to pay approximately $30 to $50 for Uber/Lyft and $50 to $65 for a taxi.

    • Rental Car: If you prefer your own transportation, rental cars are available at the airport. Pricing depends on the rental agency, vehicle type, and duration of your rental. Please note that the hotel offers parking at a nightly rate, but we have negotiated a 50% discount for all guests.

  • To help us fulfill our rooming commitments with the hotel, all Dallas/Fort Worth franchisees are required to book at least one room for a minimum of three nights at the Dallas/Plano Marriott. If you choose not to stay at the Marriott, a daily fee of $150 per person will be charged to help cover meeting space costs. Please note that meal charges will be additional and are not included in the room charges or subject to waiver. However, the daily fee will be waived if the overall rooming obligations are met. Thank you for your understanding and cooperation!

  • Attendance at Ascend 2025 is mandatory. Franchisees unable to attend will be invoiced $1,500 for non-participation. However, very limited exceptions may be granted on a case-by-case basis with pre-approval. Please reach out in advance if you believe you qualify for an exception.

  • When to Book: Try booking your flight 1 to 3 months in advance for the best prices. Once you're within 3-4 weeks of your trip, prices tend to go up, especially for popular routes.

    Best Days to Book: Tuesdays and Wednesdays are great days to snag deals. Airlines often release sales early in the week, so keep an eye out!

    Avoid Weekends: Weekends can mean higher prices because that’s when a lot of people are searching for flights.

    Best Days to Fly: If you can, fly on Tuesdays, Wednesdays, or Saturdays. These are usually the cheapest days to travel within the U.S. Avoid Fridays and Sundays if possible—they tend to be pricier.

    Set Fare Alerts & Compare:

    Set up alerts on Google Flights, Kayak, or Hopper to track price changes.

    Always compare prices across different airlines and booking sites to make sure you're getting the best deal.

    Bottom line: Book early, be flexible with your dates, and use tools like fare alerts to score the best flight deals!

  • Provided below are the options for both family friendly events and outings for post-Ascend activities!

    Family Friendly:

    Other Activities