Sneak-Peak
Ladies and gentlemen, franchisees, managers, and friends, mark your calendars! Get ready for a transformative experience that will spark new ideas and propel your business forward. This year’s Ascend theme, “Insights into Action,” will guide us on a powerful journey, turning our collective knowledge into tangible results.
Monday, February 10, 2025
Store Tours
Kick off your Ascend experience by visiting some of the top-performing stores in the DFW area! Choose one or two tours from four store groups, then sit back, relax, and let us handle the driving! For your convenience, morning tours will run from 9:00 a.m. to 12:00 p.m., and afternoon tours from 1:00 p.m. to 4:00 p.m..
Tuesday, February 11, 2025
Vendor Show - 12:00 p.m. – 7:00 p.m.
The ever-popular Vendor Show is back! Explore a wide array of offerings from your favorite vendors, network with industry professionals, and discover the tools and product that can help elevate your business and please your customers.
Breakout Sessions - 1:00 p.m. – 5:00 p.m.
Dive deep into insightful discussions with roundtables designed to foster collaboration and exchange actionable ideas. Share experiences, learn from your peers, and gain insights that you can immediately apply to your store’s success.
Registration Reception - 6:00 p.m. – 8:00 p.m.
Start the week by mingling with fellow attendees at the Registration Reception. Whether reconnecting with old friends or making new ones, this is your chance to relax and enjoy the company of the BaseCamp community while gearing up for the exciting week ahead.
Managers Mingle - 8:00 p.m. - 10:00 p.m.
Calling all managers — come join in the fun and celebrate the Ascend 2025 kickoff with managers from around the country!
Wednesday, February 12, 2025
General Sessions - 9:00 a.m. – 5:00 p.m.
Start your day with registration materials available from 8:00 a.m., followed by a full day of presentations and roundtables at 9:00 a.m. sharp. Engage with expert-led workshops, inspiring training sessions, and interactive group discussions aimed at helping you turn insights into actionable plans that will drive results.
Late Night Party - 8:00 p.m. - 10:00 p.m.
Time to let down your hair! Check back for more details!
Thursday, February 13, 2025
General Sessions - 9:00 a.m. – 4:00 p.m.
Another day of rich learning and collaboration awaits! From insightful presentations to impactful workshops, you’ll gain valuable tools and strategies that can be immediately implemented to grow your business.
Awards Banquet - 6:30 p.m. – 8:30 p.m.
Join us for an evening of celebration and recognition. Over a gourmet dinner, we’ll honor the exceptional achievements of franchisees with awards such as Grand Opening of the Year, Inspiration Award, and Store of the Year. This is your chance to toast to success with friends, peers, and the BaseCamp team! The theme for this year’s Awards Banquet is “Thrifted Formals”, so come prepared to highlight your best secondhand finds, especially those with a distinctly formal flair. If you’re short on ideas, we hear that Uptown Cheapskate has some great assortment!
Friday, February 14, 2025
General Sessions - 9:00 a.m. – 12:00 p.m.
Our final day is dedicated to making sure you leave fully equipped to put your insights into action. With powerful presentations starting at 9:00 a.m., we’ll wrap up this incredible week by ensuring you have the tools and strategies needed to take your business to the next level.
Prepare to turn your insights into action and make 2025 your most successful year yet!
Stay tuned for the detailed agenda, coming soon. Adventure awaits!